Discover our story
BTG Addict
“The ring is such an addictive place for any petrolhead. When I first travelled there back in 2014, on the flight back we were already planning the next trip. I’ve always wanted to be involved, in some way, with the track and its surrondings. BTG Addict is my way of feeling connected to this truely amazing place… “
- Luke Mustoo (founder)
Luke Mustoo
Founder, art director
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2014
The Seven's first fashion show
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2025
Opening of the first The Seven boutique
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2026
Online store
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